Pottery Barn Kids Collaboration With The LaBrant Family
Pottery Barn Kids is a high-end retailer featuring furniture, bedding, toys, and more. You can shop either online for their furniture or find a location at your local high-end mall. Pottery Barn Kids prides itself on using sustainable products and consistently donates to St.Judes Hospital for children. Pottery Barn Kids markets towards new families looking to purchase high-quality products for their children. Pottery Barn Kids aim to inspire the new homeowner, the stay at home mom, and the aspiring interior designer.
Ideal Influencer
The LaBrant Family doesn’t consist of just one person as an influencer, but their family as a whole. The LaBrant Fam are family vloggers located in CA with 12.2 million subscribers on youtube. They vlog their daily lives on youtube and do trendy dances as a family on Tik Tok. The members of the LaBrant Family are Cole LaBrant, Savannah LaBrant, Everleigh ( 7 years old) Posie (Toddler), and a new baby boy as of July 29th, 2020.
Their followers idolize them for being the “perfect” family — although they don’t try to come off as perfect.
Videos like the thumbnail shown on the left show their audience that it’s not always rainbows and sunshine every day. Because of this — they are trustworthy and authentic to their audience.
Pottery Barn Kids is a perfect brand for them to collaborate with because they are consistent with the brand’s style such as showcasing their luxurious lifestyle and family bonding. You would be able to tell by watching their videos and tik tok, that the family love for each other and bonding is 100% genuine. Pottery Barn Kids would want to work with a happy and authentic family to promote their products.
If the LaBrant family were to work on a campaign with Pottery Barn Kids it would be a back to school campaign because it is back to school season. They have a 7-year-old who is going back to school (or homeschool during these times) so it would make sense.
The LaBrant family are known for their daily vlogs, they can easily do a back to school video incorporating Pottery Barns Kid new backpacks, furniture, and clothing. A fun spin on the video can be showcasing not only backpacks but also kid’s desk and school items to be relevant to current times. Everleigh most likely is going to be homeschooled; therefore, a new makeover by Pottery Barn Kids can make sense with the Labrant Family’s brand.
The LaBrant Family has a new baby boy and a 1 1/2-year-old baby. This will be another opportunity for Pottery Barn Kids to offer them a room makeover for their kids.
The sponsored content can be on either Youtube, Instagram, or Tik Tok. If Pottery Barn Kids had a choice in preference it would make more sense to invest in sponsoring their youtube channel because they have more followers on there and opens up more opportunities for longer and more detailed content about their product.
Since the LaBrant family never changes their values or what we can say as their “niche” on social media, there is a good chance that Pottery Barn Kids may want to continually work with them.
Resources: