In preparation for the premiere of the movie, we will leverage social media. The platforms we will be using are Facebook, Instagram, Tik Tok, and Twitter. The duration of this plan will be six months. The first three months will be the pre-event phase, one month for the during the event phase, and the last two months will be the post-event phase. We will be targeting a wide variety of generations of ages since the very first movie was back in the 1980s. …

A code of ethics is essential in social media to provide protection for the brand and avoid PR nightmares. The code of ethics should be straightforward with the rules that will be followed 24/7 to assure that the brand’s reputation is protected.

Spirit airline is a low budget airline serving North America, the Caribbean, and Latin America. They are known as one of the most convenient airlines due to having the most direct flights.

Intended use:

  • Spirit will use social media as an opportunity to market, engage, and resolve customer complaints in a timely manner.


  • Spirit will direct all…

Pottery Barn Kids is a high-end retailer featuring furniture, bedding, toys, and more. You can shop either online for their furniture or find a location at your local high-end mall. Pottery Barn Kids prides itself on using sustainable products and consistently donates to St.Judes Hospital for children. Pottery Barn Kids markets towards new families looking to purchase high-quality products for their children. Pottery Barn Kids aim to inspire the new homeowner, the stay at home mom, and the aspiring interior designer.

Ideal Influencer

Photo by Delaney Dawson on Unsplash

There are dozens of subscriptions out there catering to multiple different interests such as makeup and clothing. It would be cruel to leave out our little best friends. Barkbox makes sure to make our dogs feel included.

The Barkbox subscription starts at 22/month — which can easily be affordable compared to retail’s toys and dog treats. Just like humans — every pup has different interests and needs. When you sign up for Barkbox you take a short quiz to help generate the best fit box for your dog. …

Forever 21 is a well-known brand that keeps up with the latest trend at an affordable price. Despite Forever 21 filing for bankruptcy in September 2019, they still stand with new owners such as Aeropostale, Barneys, Nine West, and more.

Ideal Character Count

Photo by Austin Distel on Unsplash

Let’s face it. It is more difficult now than ever to find people with a similar mindset than you with the existence of oversaturated social media platforms that we have today. Yes, we have an algorithm that is supposed to learn our behavior; however, it has failed us.

Small creators and businesses are the modern-day “starving artist.” It is challenging to build an audience in the internet world that favors the already big creators who bring in the marketing dollars. Small creators and businesses bring value but aren’t given the equal opportunity to be exposed to a bigger audience.


It completely changed my life and this is how…

Disney College Program Graduation

The Disney College Program is an opportunity for a college student to experience working for either Walt Disney World in Orlando, FL, or Disneyland in Anaheim, CA.

Side Note: I will be referring to the Disney College Program as the “DCP” for the rest of this article.

Not only are you able to work for Disney, but you also have the opportunity to earn college credit by taking classes and housing with participants from all over the world!

My Unexpected Acceptance

I’ve never heard of the DCP until I saw a college friend post…

Photo by Sara Kurfeß on Unsplash

The way I use social media has completely changed since January 2016 when I decided to create a Youtube channel. I started my channel to create lifestyle and comedy sketches because I thought I can make someone laugh. That year was a gamechanger for me. I gained the courage to put myself out on the internet for people who are not my family and friends.


As I mentioned, Youtube is a big part of my life when it comes to how I use social media. I use this platform to create content for others to watch. I am currently creating…

Here is what to expect

Photo via Canva

You did it! You took the step to move out of your parents and now you can file as an independent on your tax returns (lol).

Moving out of your parent’s house is not easy especially in the world we live in today where income to rent ratio is unfair. To be honest, it is not going to be easy, it is going to be extremely hard. The first year is going to be the biggest challenge between learning how to pay your bills on time, grocery shopping, furniture shopping, etc.

I’m going to talk…

Here are 7 tips on how to cope during quarantine

During these tough times — we are ordered to stay home to help slow down the spread of COVID-19. If you are under the age of 90, you most likely have never experienced something like this. We live in a day in age where we have access to an endless amount of content to stream (Netflix, Hulu, Disney Plus, etc)and games to play (Nintendo Switch). We have the ability to still see friends and families through services such as FaceTime, Zoom, Facebook Messenger, and House Party, and let’s not forget…

Justine Rodes

UF Student

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